OK, a little disclaimer to this post. I was not present at any of the shoots for the images presented. Just my judgements as a photographer.
I've been seriously working on my photography for about four years now. I've done a lot of experimentation, making mistakes along the way. One of the biggest things I've learned is dealing with makeup.
Makeup applied lightly doesn't really show up on camera. So the makeup must be applied liberally for the effect to be picked up on camera. Working with a makeup artist who usually works with photographers knows this. But if you're a photographer working with an artist that doesn't normally work on photo shoots, it's important to convey the information.
On set, the make up might look overdone and awful. But it was all smooth out in post.
On set, the makeup might seem like it looks like:
Hopefully this is helpful for you fellow photographers out there!
See you next time.